In today’s scenario, with an array of social media channels available, it becomes insanely tricky to keep track on all them without any help. But, IFTTT (If This Then That) has made things quite easier and simpler. It is basically a free automation tool that saves your countless hours every year. Social media platforms have turned out to be the most essential marketing strategy for businesses all across the globe. With the rapidly changing market trends and various social media platforms, it has become of utmost importance for the company to manage their social media accounts effectively in order to achieve success.
With the help of social media, it becomes easier for businesses to promote their product range, services or articles in front of a large customer base. Social media is used by a very large number of people all across the globe and covers almost every topic range beyond your imagination. In addition to this, social media is also relevant to search engine optimization. Having a unique format, social media not only helps in promoting the content directly to the targeted audience but also generates traffic through SEO. However, along with the online reviews, social media helps any business in building trust.
A logical programming statement, IFTTT makes use of recipes in order to help the businesses in automating actions not just for social media but also for various other channels. Be it to share posts across networks automatically, save posts for reading it later or add reminders to Google calendar, IFTTT can be of great help. It takes a huge time to regularly update and ensure that every blog post has been shared across various accounts. To avoid such situation, IFTTT can be brought in use which is not only free but also saves time.
Have a look how businesses can automate social media accounts like Twitter and Facebook along with some other social media recipes.
List of 30 Social Media IFTTT recipes for simplifying the workflow:
1. Cross-Post to Multiple Platforms
Recipe: Automatically share Instagram posts to Twitter, Facebook, or LinkedIn.
Use Case: Save time by posting once and having it shared across multiple platforms.
2. Automate Blog Sharing
Recipe: Share new blog posts (from RSS feeds) to Twitter, Facebook, or LinkedIn.
Use Case: Promote your latest content automatically as soon as it’s published.
3. Save Social Media Photos to Google Drive
Recipe: Automatically save photos from Instagram or Twitter to a Google Drive folder.
Use Case: Backup and organize user-generated content or your own posts.
4. Tweet Your Instagram Posts as Native Photos
Recipe: Share Instagram photos as native Twitter images (not just links).
Use Case: Improve engagement on Twitter by sharing visually appealing content.
5. Automate LinkedIn Profile Updates
Recipe: Update your LinkedIn profile automatically when you update your website or portfolio.
Use Case: Keep your professional profiles consistent and up-to-date.
6. Share YouTube Videos to Social Media
Recipe: Automatically post new YouTube uploads to Twitter, Facebook, or LinkedIn.
Use Case: Promote your video content across platforms without manual effort.
7. Track Social Media Mentions
Recipe: Get email notifications or log mentions of your brand on Twitter or Instagram.
Use Case: Monitor your brand’s reputation and respond to mentions quickly.
8. Schedule Social Media Posts
Recipe: Use Google Calendar to schedule social media posts on Twitter or Facebook.
Use Case: Plan and automate your posting schedule in advance.
9. Automate Hashtag Tracking
Recipe: Save tweets with specific hashtags to a Google Sheet.
Use Case: Track campaign performance or collect user-generated content.
10. Share Pinterest Pins to Twitter
Recipe: Automatically tweet your new Pinterest pins.
Use Case: Drive traffic to your Pinterest profile and increase engagement.
11. Sync Facebook Posts to Twitter
Recipe: Automatically share Facebook posts as tweets.
Use Case: Maintain consistency across platforms without double-posting.
12. Automate Thank You Messages
Recipe: Send a thank-you message to new Twitter followers.
Use Case: Build relationships and engage with your audience.
13. Share Instagram Stories to Facebook
Recipe: Automatically post Instagram Stories to your Facebook Story.
Use Case: Save time by sharing Stories across platforms.
14. Track Competitor Activity
Recipe: Monitor competitor tweets or posts and log them in a Google Sheet.
Use Case: Stay informed about your competitors’ strategies.
15. Automate Content Curation
Recipe: Share articles from specific RSS feeds to your social media accounts.
Use Case: Keep your social media feeds active with relevant content.
16. Sync New Blog Comments to Slack
Recipe: Notify your team in Slack when new comments are posted on your blog.
Use Case: Improve team collaboration and response times.
17. Share Facebook Page Posts to Your Profile
Recipe: Automatically share posts from your Facebook Page to your personal profile.
Use Case: Increase the reach of your Page posts.
18. Automate Instagram Hashtag Tracking
Recipe: Save Instagram posts with specific hashtags to a Google Drive folder.
Use Case: Collect user-generated content for campaigns.
19. Post Weather Updates to Social Media
Recipe: Share daily weather updates on Twitter or Facebook.
Use Case: Engage your audience with timely, relevant content.
20. Sync New Contacts to Social Media
Recipe: Automatically follow new email contacts on Twitter or LinkedIn.
Use Case: Expand your network and build relationships.
21. Share Etsy Listings to Social Media
Recipe: Automatically post new Etsy listings to Twitter or Facebook.
Use Case: Promote your products without manual effort.
22. Automate Social Media Analytics
Recipe: Log your social media stats (likes, shares, etc.) in a Google Sheet.
Use Case: Track performance over time.
23. Share Medium Articles to Social Media
Recipe: Automatically post new Medium articles to Twitter or LinkedIn.
Use Case: Promote your thought leadership content.
24. Sync Tumblr Posts to Twitter
Recipe: Automatically tweet new Tumblr posts.
Use Case: Drive traffic to your Tumblr blog.
25. Automate Event Promotion
Recipe: Share Eventbrite events to Facebook or Twitter.
Use Case: Promote events without manual posting.
26. Share Google Photos to Social Media
Recipe: Automatically post new Google Photos to Instagram or Facebook.
Use Case: Share personal or branded photos effortlessly.
27. Sync New Podcast Episodes to Social Media
Recipe: Share new podcast episodes (from RSS feeds) to Twitter or Facebook.
Use Case: Promote your podcast content automatically.
28. Automate Social Media Contests
Recipe: Track contest entries (e.g., tweets with a specific hashtag) in a Google Sheet.
Use Case: Simplify contest management and winner selection.
29. Share Product Updates to Social Media
Recipe: Post new product updates (from RSS feeds) to Twitter or Facebook.
Use Case: Keep your audience informed about new releases.
30. Automate Social Media Cleanup
Recipe: Automatically delete old tweets or posts after a certain period.
Use Case: Keep your social media profiles fresh and relevant.
Tips for Using IFTTT for Social Media Marketing:
Test Recipes: Always test new recipes to ensure they work as expected.
Customize Recipes: Tailor recipes to fit your brand’s voice and goals.
Monitor Performance: Regularly check the performance of automated posts to ensure they’re effective.
Combine Tools: Use IFTTT alongside other automation tools like Buffer or Hootsuite for maximum efficiency.
By leveraging these IFTTT recipes, you can save time, improve consistency, and focus on creating high-quality content for your social media marketing campaigns.
